We assist organizations in their path to create and develop new brands and products.

We assist organizations in their path to create and develop new brands and products, we collaborate conceptualizing and structuring the whole cycle of creation, bringing our knowledge and professional expertise on processes, methodologies and world class practices.

BRANDS

• Creation of brands, sub-brands and brand architecture
• Corporate branding strategy and architecture
• Identifying trends and analyzing competitors
• Preparing the brand’s brief
• Devising naming, taglines and general lines of communication
• Defining the brand positioning statement and brand voice
• Work on brand attributes, personality, values, archetypes and promise
• Preparing the brand manual and implementation standards

PRODUCT

• Diagnosis of the current range of product and services
• Researching the current trends and analysis of the competition
• Exploring and identifying requirements and insights
• Creating and developing concepts
• Description of the service’s offering, reach and levels
• Mapping the client’s path and experience
• Preparing implementation plans
• Designing the commercial processes and launch plan
• Prototyping and testing
• Planning the future scaling of teams and resources

We work together implementing marketing and commercial plans.

Following the planning phase, we offer operational assistance and coaching for the implementation of the Marketing Plan or the Commercial Plan. We help the decision-makers and their teams, acting as technical guides to ensure the quality of the implementation.

STRATEGIC SUPPORT: by means of periodic meetings, the implementation status, next steps and necessary adjustments to the original plan are reviewed.

OPERATIONAL SUPPORT: tactical assistance, with daily support to the executive or team responsible for implementation.

We support the renewal of commercial processes and understanding of new paradigms.

We support companies on the road to renewing their commercial processes, understanding current behavioral and consumption paradigms and the reworking of the experience of their products and services, through the understanding and ideation of reality, creation of new organizational abilities and adopting modern technologies and tools.

• Workshops, conferences and trainings
• Preparing plans and strategies for cultural change
• The design of new marketing and commercial management dynamics and processes
• Development of a digital ecosystem
• Plan for digital engagement

We structure sessions to awaken new outlooks and inspire innovation in teams

We coordinate innovation sessions aimed at awaking new outlooks in the teams responsible for developing new products and services or for incorporating new creative ways of solving business problems.

We work in a concrete way on specific issues, using methodologies that promote the participation of internal talent and a creative approach that allows kindling disruptive ideas.
INNOVATION WEEK
INNOVATION MONTH
A series of workshops to find an answer to a specific issue faced by the organization.
DURATION: 1 MONTH

INNOVATION WEEK
Periodic innovation activities with the different levels of the organization to build and awaken a creative and innovative culture.
DURATION: 1 WEEK

INNOVATION DAY
A day that proposes to inspire and awaken new ideas.
DURATION: 1 DAY

Seminars, talks, workshops and training for teams on the subjects of Marketing and Business Development.

We offer seminaries, talks, workshops and training for teams on the subjects of Marketing and Business Development, with personalized content, to update, enhance and professionalize the abilities and knowledge of the parties linked to the organization.

• Strategic Marketing
• Innovation and development of the offering
• Brand Design
• Innovation Management
• Marketing in the Digital Age
• Social Media Marketing
• Performance Marketing
• The new omnichannel consumer
• The client’s experience

Spaces for dynamic and periodic conversations in which we introduce key members of the organizations to transformational learning experiences.

By supporting the management team and key resources we can address everyday issues, suggesting commercial and marketing solutions. These meetings are held for a specific and determined period of time and concrete objects are pursued.

We help with planning for the future scaling, structuring and hiring of commercial and marketing teams.

We assist the management team with the planning for the future scaling of commercial and marketing teams and defining the profiles to be hired.

We select, develop and mentor the right professionals, working with them during their first steps with the organization and offering them the tools for practical application.

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