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We work with approved methodologies.
The processes we use provide a framework to understand the business model from an comprehensive point of view.


We are purists of our field, and approach every project from a technical perspective, using processes, systems and frameworks known and adopted by the world’s most prestigious specialists.

We think, plan and manage each work process together with our clients, leaning on formulas of proven effectiveness. We develop work flows that integrate marketing’s best practices, chosen based on our years’ experience managing teams and suppliers, and on our continuous academic research.


The Design Thinking methodology allows creating innovative ideas through a customer-centric outlook, using solution design based on the incitement of experiences, visualizations and good stories.
Making use of creativity and empathy, the work process proposed by this system guarantees that innovation will produce a value proposition that is striking for the chosen audiences.

At Proteína, we follow the Design Thinking philosophy proposed by the Stanford d.school. SEE MORE

The agile “movement” is an alternative to traditional project management: It allows improving response times and the foreseeability of deliverables, and greater autonomy and collaboration between work-teams. Working with this technique grants more flexibility and better adaptability to the organization in the face of change; and, through iterative processes, it prioritizes “doing”, enabling clients or users to continuously improve and assess functionalities and methods.

Via the Agile Methodology, work is done by the collaboration of self-organized, multidisciplinary teams, involved in a shared process of short-term decision-making. SEE MORE

Learning experiences of transformational nature, driven by a coach, and whose purpose is to connect the organizations with their immense transforming power, the environment surrounding them, and new paths or alternatives. We focus on the future, and wonder if today is the past of the future we want to build.



“Learning by doing” is a work process that integrates the frantic needs of the business with both a current and a strategic-technological development perspective, via the most recent thoughts on innovation and project management techniques. It allows us to establish an experimental and incremental work cycle, while the project outcomes are implemented and producing information for the decision-making process and the later adjustment of tactics and strategy.

We adopt the perspective of the model: THINK – MAKE Cycle, proposed by Dave Landis. SEE MORE


The Business Model Canvas is a strategic management tool that allows designing, challenging and rethinking business models, regardless of the company size and the current challenge.

The Business Model Canvas was created by Alexander Osterwalder & Yves Pigneur, from Strategyzer. SEE MORE

With the Persona methodology, we can get to know our ideal audience in depth. Building the profile of our intended consumers, with no generalizations, we can identify their concerns, motivations and interests, and the relation with the product or service category we will offer them.

The concept of understanding coherent identity customer segments has been used since 1993. Angus Jenkinson and Alan Cooper, among others, kick-started this way of personalizing our audiences . SEE MORE

The empathy map is a framework to go deeper into knowing our target audience, beyond demographic identification, going from segmenting to profiling people. The objective of the empathy map is to create a level of empathy with our specific customers, knowing their environment and looking at the world through their eyes.

The Empathy Map was created by Dave Gray, from Xplane. SEE MORE

This framework proposes an effective way of understanding the needs of our audience, and design the solutions they desire. Through this canvas, the audience is explored in depth, inquiring about their jobs, pains and gains, to later develop tailor-made products and services.

The Value Proposition Design Canvas was created by Alexander Osterwalder, from Strategyzer. SEE MORE

The Digital Engagement Framework is a tool that functions as a guide to structure thinking around digital engagement. It is an excellent template to build a guide for the implementation of our marketing actions. Filling out this canvas drives us to explicitly state our goals and business vision, to dive deeper with regard to our target audience, and to establish the value proposition we will communicate.

The Digital Engagement Framework (DEF) is a tool, developed by Jim Richardson and Jasper Visser, which functions as a guide to structure thinking around digital engagement. SEE MORE


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