Anita Figueiredo is a Marketing consultant, specialized in brand development, product launch and branded content.
Anita holds over 18 years’ experience running Marketing and Communications teams in leading companies. She worked as Sr. Marketing Director for Latin America at IMS Internet Media Services, held the office of Marketing & Sales Operations for Latin America at Getty Images, and was head of the Marketing team at Staples Argentina.
She previously worked for almost a decade at Natura Cosméticos and Cosméticos AVON, where she had regional responsibility over the Fragrances, Personal Care and Hair Care categories. Anita has a degree in Business Administration from the Universidad Católica Argentina and an Executive MBA from IAE Business School, graduating Magna Cum Laude.
She is mentor of entrepreneurs at Endeavor, and a faculty member at ADEN Business School and Universidad Torcuato Di Tella. Previously, she gave graduate classes at the Universidad Católica Argentina for ten years, and developed remote coaching activities for Community Management and Digital Marketing courses for UTN and Net-Learning.
